What Is Public Relations?

  • Advertising creates awareness but PR provides credibility.
  • Editorial content is seen as more credible and interesting than any other content, including advertising, contests and giveaways, and is more likely to lead to product and service trial.
  • PR provides an impartial third-party endorsement.
  • Women in particular see editorial as independent, unbiased and most helpful in making informed buying decisions.
  • PR is better at dealing with complex messages and communicating values.
  • PR is an important part of the marketing mix. It supports and adds value to other marketing activities and events.
  • With marketing budgets always under threat, PR is a cost-effective way of maximizing marketing dollars.
  • One of the most powerful roles of PR is in providing relevant, interesting information and images that help journalists develop their own stories.